Strategy:

1. Website Redesign & Development:
   • Designed and developed a modern, user-friendly website that aligned with HomeShield Direct's brand identity and business goals.
   • Ensured the new site was fully responsive, with an intuitive navigation structure to improve user experience across all devices.
   • Integrated SEO best practices during development, including clean code, fast load times, and optimized mobile performance.

1. Comprehensive Site Audit:
   • Conducted a full audit of the new website to identify and address any lingering technical SEO issues, such as broken links, mobile usability challenges, and crawl errors.
   • Analyzed the content structure to ensure it supported the company’s SEO objectives and provided clear paths to conversion.
2. Keyword Research & Optimization:
   • Performed extensive keyword research to target high-intent, low-competition keywords relevant to the home warranty industry.
   • Optimized on-page content with strategically placed keywords, meta tags, and headers to align with search intent and improve rankings.
   • Created new, keyword-rich landing pages within the redesigned website to target specific services and locations.
3. Content Marketing:
   • Developed a content strategy that focused on creating informative blog posts, guides, and FAQs, addressing common customer questions about home warranties.
   • Implemented an internal linking strategy within the new site structure to enhance user navigation and distribute link equity across important pages.
4. Local SEO Enhancement:
   • Optimized HomeShield Direct's Google My Business profile and ensured consistent NAP (Name, Address, Phone) citations across local directories.
   • Focused on acquiring positive customer reviews and improving local keyword targeting to enhance visibility in local search results.
5. Link Building Campaign:
   • Executed a targeted link-building strategy to acquire high-quality backlinks from industry-related websites, blogs, and online publications.
   • Leveraged the new website’s improved UX and design in outreach efforts to attract more authoritative links and partnerships.
6. Technical SEO Improvements:
   • Enhanced site speed and mobile responsiveness through technical optimizations, including image compression, browser caching, and code minification on the new website.
   • Implemented structured data (Schema Markup) to help search engines better understand and display HomeShield Direct’s content in search results.

Results:

• Organic Traffic Growth: Within six months, organic traffic increased by 85%, with a significant rise in visitors coming from high-intent, non-branded keywords.
• Improved Rankings: HomeShield Direct achieved top-five rankings for 25+ target keywords.
• Revenue Increase: Organic-driven revenue grew by 60%, translating into a substantial increase in new customer sign-ups and overall company revenue.
• Local Visibility: The company saw a 220% increase in local search visibility, leading to more inquiries and sales from customers within their service areas.
• Enhanced User Experience: The newly designed and developed website saw a 41% reduction in bounce rate and a 24% increase in average session duration, indicating improved user engagement.

Conclusion:

By combining a strategic SEO campaign with the design and development of a new, optimized website, HomeShield Direct successfully transformed its online presence. The new website, coupled with targeted SEO efforts, led to a significant increase in organic traffic, improved search rankings, and a substantial boost in revenue. This case study underscores the importance of an integrated approach to digital marketing, where website design and SEO work hand in hand to drive business success.

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