SEM + Digital Marketing Agency | Lift Lab x Atlantic Zero

Some of our Digital Marketing Offerings

Google Ads

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Google Ads offers businesses the opportunity to reach a highly targeted audience by displaying ads to users actively searching for relevant products or services. We monitor both rolling and real-time analytics, tweaking budgets, targeting, creative, and copy on the fly to ensure optimal ROI.

Instagram Ads

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It's crucial to meet your audience where they are, and increasingly for key consumer demographics, that's Instagram. With a rich suite of ad options built into the Meta/Facebook ecosystem, campaign management is streamlined, offering impactful visual ads that reach users right in their social feeds.

Email Marketing

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When a business has a site ready for the digital junkyard - or no online presence at all - our talented team of SEO-savvy developers are ready to deliver clean, conversion-oriented sites designed for purpose by our Conversion Rate Optimization consultants.

Online Reputation Marketing

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Online reputation marketing takes many forms, both measurable and otherwise, including review monitoring (and responses), negative SEO (namely, fighting to push certain results lower in the SERPs), influencer partnerships, and social campaigns to improve brand perception and value in key online sectors.

Facebook Ads

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Facebook Ads can help you reach a vast and diverse audience through highly targeted campaigns based on demographics, interests, behaviors, and more. It offers more robust ad formats than Google and others, including video, carousel, and lead-capture ads, allowing for more flexibility in the content and creative.

Content Marketing

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Digital content marketing provides businesses with the opportunity to build brand authority and trust by delivering valuable, informative, and engaging content to their target audience. By creating consistent, high-quality content across various formats - including blogs, videos, infographics, and a variety of other proprietary formats - businesses can interact authentically and meaningfully with their audience. Additionally, content marketing has an array of SEO benefits, particularly as part of social signaling campaigns.

Conversion Rate Optimization

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Conversion Rate Optimization (CRO) involves analyzing user behavior on a website to identify barriers to conversion and areas for improvement. We conduct A/B and multivariate testing, user experience (UX) assessments, and data-driven experiments to optimize landing pages, CTAs, and countless components of a site or app that can impact conversion rates. By refining these elements, we can increase the percentage of website visitors who undertake favorable actions, from sharing their contact information to making a purchase.

Recommendations Reports

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We prepare thorough, fully proprietary reports outlining strategic insights and actionable steps to improve site performance, ad performance, and overall digital marketing strategy. While each is developed entirely from scratch, they typically include an analysis of current efforts, identify key areas for optimization, and suggest specific tactics such as refining targeting, enhancing content, or adjusting ad spend. Where appropriate, we also provide benchmark metrics and goals to track progress, ensuring that the recommended strategies align with the client's intended outcomes.

Transparent, profitable digital marketing campaigns.

Tens of millions in ROI-positive spend across dozens of verticals.

Whether your goal is generating clicks, calls, foot traffic, or online conversions, we have decades of experience spearheading profitable campaigns.

Google Ads

Facebook Ads

Retargeting

Case Studies

Smith Workforce: +240% qualified leads

HomeShield Direct: +$8MM in lead value

Pro Hooper: +600% digital revenue

Levato: +484% online conversions

Case Studies

Smith Workforce: +240% qualified leads

HomeShield Direct: +$8MM in lead value

Pro Hooper: +600% digital revenue

Levato: +484% online conversions

MyClean: +21% ROAS

3up: 4x meetings booked

Some of our Digital Marketing Offerings

Let's grow together. Contact us today for a consultation.