Levato's Challenges
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1. Outdated Website Design: Levato's previous website was not optimized for mobile devices, had a cluttered layout, and lacked intuitive navigation, leading to high bounce rates and low user engagement.
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2. Low Organic Traffic: The site was not ranking well on search engines due to poor SEO practices, including lack of keyword optimization, slow page load times, thin content, and nearly nonexistent mobile responsiveness.
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3. Underperforming PPC Campaigns: Levato’s PPC campaigns were generating clicks at a reasonable CPC but rarely converting into leads. The ad copy was generic, targeting was broad, and landing pages were not optimized for conversions, with hidden, confusing CTAs.

How Atlantic Zero Fixed It

Web Development

1. Design Overhaul: We redesigned the website with a clean, modern aesthetic that aligned with Levato's brand identity. The new design was mobile-responsive, ensuring a seamless experience across all devices.
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2. Improved User Experience (UX): We simplified the navigation, making it easier for users to find products and information. We also implemented a more intuitive checkout process to reduce cart abandonment rates.
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3. Performance Optimization: We improved site speed by optimizing images, leveraging browser caching, and minimizing CSS and JavaScript. This not only enhanced the user experience but also contributed to better SEO performance.

SEO Strategy

1. Keyword Research and Optimization: We conducted thorough keyword research to identify high-traffic, low-competition keywords relevant to Levato's products. These keywords were strategically integrated into meta tags, product descriptions, blog posts, and other on-site content.
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2. Content Strategy: We developed a content calendar that included regular blog posts, product updates, and industry news. This helped in establishing Levato as an authority in their niche and improved organic search rankings.
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3. Technical SEO: We addressed technical SEO issues by creating a sitemap, optimizing the site’s architecture, and implementing structured data to improve search engine crawlability and indexing.
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4. Local SEO: For Levato's brick-and-mortar presence (if applicable), we optimized the site for local search queries, ensuring they appeared in local pack results. This included optimizing Google My Business listings and building local citations.

PPC Campaign Optimization

1. Ad Copy Refinement: We rewrote the ad copy to be more compelling and action-oriented. We also created multiple ad variations for A/B testing to determine which messages resonated most with the target audience.
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2. Targeting and Bidding Strategies: We refined the targeting by narrowing down to specific demographics, locations, and interests. Additionally, we implemented a bid adjustment strategy based on time of day, device, and audience segments to maximize ROI.
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3. Landing Page Optimization: We created dedicated landing pages for each ad group, tailored to match the ad’s message and the user’s intent. These landing pages were designed with clear calls-to-action, minimal distractions, and persuasive content to drive conversions.

Results

1. Increased Organic Traffic: Within sixty days, Levato saw a spike in organic traffic due to improved SEO practices. The website began ranking on the first page of Google for several target keywords - and a multitude of others we hadn't directly pursued -leading to a steady influx of new, highly engaged visitors.
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2. Higher Conversion Rates: The revamped website and optimized PPC campaigns resulted in a 10x increase in lead capture. The combination of better targeting, persuasive ad copy, and optimized landing pages significantly improved the performance of their existing ad spend, and justified ramping up the ROI-positive spend to find the point of diminishing returns.
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3. Improved User Engagement: The new website design and enhanced UX led to a 34% reduction in bounce rate and an 80% increase in average session duration. Users were more engaged, exploring more pages per session, and navigating to the contact or calendar pages more frequently.
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4. Boosted Sales: Overall, Levato experienced a nearly ten-fold increase in online lead capture within six months of hiring Atlantic Zero, and an overall 484% increase in user conversions via online capture.

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